#SoundEffect

Working with Bressie, Kathy Scott, Pieata House and A Lust For Life, we turned up the volume on the power and importance of ‘being sound’ in a world that so often amplifies negativity and fear. People are fundamentally sound and when someone does something sound, that soundness ripples out – what we call the #SoundEffect. People like Our President, An Taoiseach, Shane McGowan, Laura Whitmore, Roisín Ingle and Kodaline contributed to reaching 6 million who celebrated our collective soundness and creating a huge ‘Wave of Sound’ online.