Culture Night is without doubt one of the most important and successful cultural initiatives to take place in Ireland in recent years. In 2013 alone 350,000 people enjoyed the 1,300 events that took place in galleries, theatres, studios, museums, churches, historic houses and cultural institutions across the country. Conways have worked on its strategic development and promotion since inception in 2006 including, positioning, sponsorships, partnerships, media relations, blogger engagement, brand endorsement etc . Almost exclusively promoted through PR and now generating in excess of 2m worth of publicity annually, it has grown from 40,000 to 350,000 in that time.
With such a diverse programme of performances, events and exhibitions available to the public, it demonstrates that the creative and cultural sector across Ireland and its commitment to delivering top quality initiatives.